As Toyota Land Cruisers Go on Sale, What Does It Take to Snag One?

• Toyota says that the 2024 Land Cruiser is starting to arrive at U.S. dealerships.
• Here's what you need to know about allocation, timing, reservations, and other dealership info.
• The Land Cruiser First Edition starts at $76,345, and the base 1958 model costs $57,345.

We'd imagine people are already lining up at Toyota dealerships across the country to join the waiting list for the new 2024 Land Cruiser, and we now have more inside information on the sales rollout for this highly anticipated SUV.

A Toyota representative told C/D that the Land Cruiser First Edition (pictured at top) is starting to arrive at dealerships now. This model represents the first 5000 units of the Land Cruiser to reach the U.S. Toyota is not taking reservations on a corporate level, and says that «all transactions are handled through our dealers.» We found several Toyota dealerships taking online reservations, but prospective buyers should know that there is no corporate oversight for this process.

Toyota also emphasizes that the Land Cruiser's MSRP, which sits at $76,345 for the First Edition including the mandatory destination charge, is indeed «suggested by the manufacturer,» and final transaction prices will be «the result of interactions between the customer and the dealer.» This sounds like a recipe for price gouging, and we're sure that will take place in many cases with such a high-interest new vehicle, but Toyota does say that it has informed regional sales offices to be «aware of transaction prices and consult with dealers as needed.»

Where to Look

If you're looking to score one of the first new Land Cruisers, where's a good place to start? A source with inside dealer knowledge who asked to remain anonymous told C/D that Toyota will decide allocation for the Land Cruiser based on past sales of the 4Runner. This means that dealerships that have sold more 4Runners in the past will get more new Land Cruiser inventory. Toyota says that the top three areas for 4Runner sales are the Southeast region (Alabama, Florida, Georgia, South Carolina and North Carolina), the Gulf States region (Arkansas, Louisiana, Mississippi, Oklahoma, and Texas), and the Denver, Colorado, area. In other