Transport for London is to ban Junk food advertising on it’s entire network from 25 February 2019, as part of measures to help reduce child obesity in the Capital. Food and drink brands, restaurants, takeaways and delivery services will only place adverts which promote healthier products, rather than publicising brands.
A public consultation launched in May found 82 per cent of Londoners support junk food advertising ban on public transport.
Evidence shows that children are now exposed to advertising for less healthy foods which in turn exposes them to higher risk of becoming overweight or obese.
London’s child obesity rates is noted to be one of the highest in Europe. Almost 40 per cent of the capital’s pre-teens are overweight.
Children from more deprived areas of the capital are disproportionately affected. New figures from Diabetes UK revealed a huge rise in the number of children and young people across the country diagnosed with Type 2 diabetes. Nearly 7,000 young Britons now suffer with the disease.
With 30 million journeys made every day on TfL’s overall network, its advertising sites offer a key opportunity to promote good food and a healthy lifestyle to both children across the City and it’s environs.